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Use a Marketing Focus Group to Learn About Your Customers

Do you know how your company, products or services are perceived? By conducting external interviews on behalf of our clients, we become your unbiased eyes and ears and report back candid, yet essential information that will ultimately drive your outgoing message.

Audience research obtained through a marketing focus group or open-ended questionnaire will bring to light key messages and positioning insight that might otherwise be overlooked.

Our research goes far beyond a "survey". The insight we gather during the audience analysis phase is essential to building a credible brand message.

The More You Know, The Stronger You'll Grow

A marketing focus group is an essential step in effectively positioning your brand. The external input will either confirm internal perceptions found during the Positioning Workshop or raise a flag that together, we need to reevaluate your message.

The more we know about what the target audience cares about, the more successful the team will be in writing and designing sales and marketing materials that will resonate with other like-minded prospects and inspire them to take action. The result? Better bang from your marketing budget.

If you want to find out what your clients really think, call us at 410-366-9479.

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