Before You Make Over Your Image, Start With a Brand Audit
Undertaking a successful rebranding of your company involves more than a cosmetic face-lift. In order to properly position your brand in the marketplace, we conduct a brand audit that includes a thorough analysis of all of the following framework ingredients:
- Target Audience
- Competition
- Products & Services
- Points of Distinction
- Credible Proof Points
The best way to gather this information is to start with a Positioning Workshop to gain the vital perspective of your internal team. The perspective of external audiences should also be obtained via Focus Groups/Questionnaires. Once this information is gathered and analyzed, we can develop a Marketing Action Plan.
A complete brand audit also includes evaluating your sales and customer service team, their sales process and your current marketing tools (brochures, sales kits/folders, email marketing, social media, website, etc.). If there's a disconnect between any of these brand touch points, we can help you uncover it and get you and your organization on the right path.
For a free initial brand consultation, call us at 410-366-9479 ext. 2# or email us today.
