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Use a Marketing Budget for Smart Fiscal Year Planning

Our 3-step strategic process is particularly welcomed by businesses and organizations that submit and work from an annual budget. Engaging us to develop their marketing strategy and 12 to 18 month marketing plan sets the course for their fiscal year projections. Banks and loan officers also find our strategic process to be a valuable tool when evaluating business plans and approving lines of credit.

If you have a marketing budget you need to stick to, or you need help creative a budget, call us today: 410-366-9479.

 

 

"Can You Give Me A Ballpark Estimate?"

If we had a nickel for every time we were asked this question, we'd have a lot of nickels! It's certainly a valid question, and given our 35+ years of industry experience, we can provide clients a realistic range of what to expect from and/or invest in their annual marketing efforts. To develop an accurate marketing budget, however, we recommend first conducting the necessary upfront research to make sure the dollars allocated make sense. We recommend the following three simple, yet critical, steps to success:

  1. Positioning Workshop
  2. Audience Interviews/Focus Groups
  3. Marketing Action Plan

At the onset of any new client relationship, we can typically forecast some of the sales and marketing components needed however, we don’t yet know the extent, scope, priority or “value” of each, or the best means of distribution. To offer a concrete estimate on these components prior to doing the upfront research and planning would be premature and inaccurate.

Having the opportunity to first learn in depth about our clients, their products/services, their competitors and the prospective audience, enables us to provide results-oriented recommendations that work within budget. Our clients appreciate knowing that what we propose and estimate is what they'll pay, with no big monetary surprises at the end.

From Our Client's Perspective:

Our experience with Incite Creative was extremely positive. From our first meeting with Dina, we felt great chemistry. She listened attentively to what our vision was and along with her team, developed the perfect solution. They helped us from start to finish on the production of our brochure. Dina’s knowledge really showed through her creative writing and design. WPG Financial is a small firm with a limited budget, yet Incite Creative excelled at creating a large firm design. Overall our experience was excellent and we look forward to using their services in the future.

Steve Gessner
Partner, WPG Financial Group

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