If you have a marketing budget you need to stick to, or you need help creative a budget, call us today: 410-366-9479.
If we had a nickel for every time we were asked this question, we'd have a lot of nickels! It's certainly a valid question, and given our 35+ years of industry experience, we can provide clients a realistic range of what to expect from and/or invest in their annual marketing efforts. To develop an accurate marketing budget, however, we recommend first conducting the necessary upfront research to make sure the dollars allocated make sense. We recommend the following three simple, yet critical, steps to success:
At the onset of any new client relationship, we can typically forecast some of the sales and marketing components needed however, we don’t yet know the extent, scope, priority or “value” of each, or the best means of distribution. To offer a concrete estimate on these components prior to doing the upfront research and planning would be premature and inaccurate.
Having the opportunity to first learn in depth about our clients, their products/services, their competitors and the prospective audience, enables us to provide results-oriented recommendations that work within budget. Our clients appreciate knowing that what we propose and estimate is what they'll pay, with no big monetary surprises at the end.
Partner, WPG Financial Group