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You know all of those great articles you read online that help you get answers to your questions? Or those “how to” videos you’ve watched on YouTube? Well my friend, whether you realize it or not, you’ve been utilizing the power of content marketing — a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
If Content is King, Consistency is Queen
It's one thing to write a single article or post a capabilities video. While that's a good start, creating quality content and consistently creating opportunities for your target audiences to opt in and engage with it is the real secret to online success. It's also a matter of what kind of content you're creating. No one wants a hard sell. Instead of pitching your products or services, your goal is to provide truly relevant and useful content to your prospects and customers to help them solve their issues. In turn, they will consider you a thought leader and follow you. And when the time comes for them to purchase or refer, you will be top of mind.
Short on Time?
If you're like most clients, you understand the concept of content marketing and see the potential, but get overwhelmed but the thought of figuring out what to write, how to create a video blog, what to post and when. Inevitably, it never happens or it starts out strong and then fizzles out after a month or two. That's where we come in. At Incite Creative, we can take the burden off of you by taking the lead on creating a monthly editorial calendar that will support your overarching business goals, and see to it that it's done consistenly well.
Our content marketing services include:
"Incite Creative has helped take our marketing program to the next level. They are creative and knowledgeable, and go above and beyond to strategize and create real results that benefit our business. Our web traffic and leads have increased significantly, and they have helped us create tools to complete everyday marketing and sales tasks more efficiently. They are not only great at marketing but are a pleasure to work with as well!"
Marketing Specialist, Adler Display
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