We've all stood in the card aisle searching for the one that contains just the right sentiments, and that fits the occasion at hand. As we read, we smile, we smirk, and sometimes we even get choked up. The right words delivered at the right time can make a memorable impact on our emotions, thoughts and actions.
Although our copywriting services can be found more often in company names, taglines, brochures, sales kits, blogs and websites rather than in greeting cards, we carefully craft copy to evoke a response from a specific audience.
The science behind writing for a search engine-optimized website is completely different than the science behind writing for a brochure or a non-optimized site. The search engines are continually evolving their criteria for what content and links are "credible," and not meeting these criteria can actually hurt your website's rankings. Therefore it's extremely important to engage a professional copywriter and search-engine-marketing partner to help guide your online brand building initiative.
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The number of Hispanic-owned businesses in the United States recently increased by 43.7 percent to 2.3 million, more than twice the national rate of 18.0 percent between 2002 and 2007. Additionally, the latest U.S. Census data has captured the interest of many chief marketing officers, says Emil Morales, senior vice president and general manager for TNS, a market research company. “The trend for 2050 is that 125 million people in the U.S. will be of Hispanic origin. Growth is going to come from this segment and companies that don’t get into this market now will be late for the party.”
In otherwords, multiculturalism is redefining what it means to be American today. With the changing appearance of the U.S. population comes new definitions of the U.S. consumer and new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly know as "general market". Culturally relevant marketing plans will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes more significant.
If your business or organization is trying to reach an audience whose first language is something other than English, Incite Creative can help you communicate properly. Incite Creative's Maria Fuster combines her professional marketing expertise with her personal Latin background to add additional value to our internal team and our clients.