Since 1923, Mabey Inc. has been a leader in construction rentals including excavation shoring, structural shoring, bridges and temporary roadways. Although headquarted in the UK, Mabey Inc. has over 15 domestic depots located throughout the United States.
Once the UK parent company established the new brand guidelines for all of the Mabey companies, the domestic team needed assistance in redesigning all of its existing sales materials.
The first piece was to promote their newest depot, located in SanFrancisco. We created a direct mail solution that works like a brochure design that folds down vertically, which reinforces the excavation services Mabey provides, and also allow for optimal production efficiencies.
Two versions were printed — one with a limited time 10% offer and one without, giving the piece a longer shelf life.