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Norris Auto Group: AutoConnect Identity

Small & Middle Market Businesses

Norris Automotive Group is the Baltimore/DC area's number one provider of commercial, heavy duty truck parts, service and sales on the fleet side, and has an extensive inventory of new and used cars by Acura, Ford, Honda, and Nissan.

Logo Development

When Norris Auto Group was ready to expand its location, it purchased a lot across the street from its exising Acura/Nissan lot and needed an identity. We created the name, "Norris AutoConnect" to convey that Norris has the ability to connect their customers to the car that fits their needs and their budget.

In addition to the name, we created a corresponding logo that complements the existing Norris brand elements, in order to provide brand consistency and image recognition.

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