Pessin Katz, P.A. (PK Law) is one of Maryland's leading law firms. With offices in Towson, Columbia, Bel Air and Cambridge, HPK is comprised of over 60 lawyers, paralegals and law clerks, whose practices span the legal field.
The newly renamed and rebranded PK Law contracted with Incite Creative to create a compelling ad campaign for The Baltimore Business Journal as well as something that could be used as a digital promotion.
We worked with the firm to create a campaign around "Expect More", suggesting that at PK Law, clients can expect more than just great legal advice from an award-winning firm. In addition, clients will get the value-added service, responsiveness and explanation of fees that most often gets lost in translation by other firms.