RAACE is dedicated to eliminating the epidemic of child sexual abuse by raising public awareness. Its volunteers, advocates and members of TeamRAACE achieve the organization’s mission by competing in all forms of sports at venues nationwide.
We were engaged by RAACE as their outsourced chief marketing officer (CMO) to help them build on the success they've had to date, and add an additional level of discipline and focus to their initiatives.
One such initiative was the organization's social media fan pages. After taking over the sites and in just two months time, we succeeded in increasing their number of fans by 50% and their current weekly reach at the time of this entry went from zero to 109,367.