The Autism Society of Johnson County, Kansas (ASJCK) is a non-profit and volunteer-staffed organization of families, educators, and professionals. Incite Creative has provided pro bono services for the organization's fundraising efforts.
Promotional Material Design
ASJCK was able to secure an ideal headliner for their first major fundraising initiative — The Matt Savage Trio — who has performed at the New Orleans Jazz Festival and appeared on the Today Show, 20/20 and The View.
Matt Savage is a 12-year old Bosendorfer piano artist who also has autism. Therefore, we were excited to provide pro bono creative development and design services to help pack the auditorium and inspire the audience to make contributions to further much needed research and awareness campaigns.
For the solution, we made optimal use of a press sheet by designing a custom poster, invitation, event program, ticket and a bookmark all to fit within a 20x26 area. The components printed in full color on just one side of the sheet. This strategy, in combination with the generous support of MPressKC, helped reduce ASJCK's printing costs by 50%, keeping their out of pocket costs to a minimum.
The concept emphasizes the relationship between stars (A Night of...) and puzzle pieces (ASJCK's logo). By joining single stars together like puzzle pieces, they create the title of the event, spelled out on a black blackground as if in the night sky. The word "Jazz" is in white to support a clean, classic image of a jazz club while the word Hope uses the three vibrant colors of the organization's puzzle piece logo. Together, the words create a complementary relationship.
Three simple icons for piano, bass and percussion instruments refer to those that the Matt Savage Trio will play. Likewise, the three cross bars of each "A" are replaced with a single star. A subtly varnished sheet music image glimmers diagonally across the black background, helping to further promote the evening's festivities.
Results
ASJCK not only covered all of their out of pocket costs but also raised over $8,000 to help families who have children with autism. Additionally, Graphic Design, USA magazine selected this project for a 2005 American Graphic Design Award for excellence in visual communication.
