CFG Community Bank, based in Baltimore, Maryland, is a commercial bank dedicated to supporting the growth and prosperity of the greater Baltimore Metropolitan community with a special focus on small businesses.
Demonstrating personal dedication and service to individuals and small business customers through a unique, branded strategy was at the core of this quarterly campaign.
We capitalized on a smart word play in the headlines revealing that there exists a "little bit of us in everything we do for you." We speak to the customer directly emphasizing that CFG is here to help your plans, passions, future and money. Focusing the "offer" in the circular shape provided a natural fit for buttons for the tellers to wear.
The posters were reformatted into an ad campaign, statement stuffer and exterior signage as well providing as many as 5 touch points for the promotion for each branch.