Confident Student: Marketing Materials

Confident Student provides children and adults individualized coaching and consulting services based in neuroscience. Whether one-on-one or in a small group setting, Confident Student addresses unique learning needs not met in traditional settings.

Direct Mailer Design

When we first started working with Confident Student, LLC, they had a number of "home grown" marketing materials, as many entrepreneurial companies do.

After completing the Positioning Workshop, we uncovered many questions as well as answers. The solutions allowed us to help them promote their summer camp, and create a brochure/mailer targeted to parents and their children who struggle to succeed academically.

Using the company's existing brand color palette, we created a piece that included tightly cropped images of teenagers with poignant quotes that would resonate with kids who feel similarly ("What's the point? I know I can't do it. I'm just not smart enough.") This grabbed recipients attention and prompted them to take notice and make a call to Confident Student for help.