Encore Path/Tailwind: Marketing Materials

Tailwind^™, Encore Path's debut product, permanently improves arm movement in patients who have lost upper extremity function due to stroke or other brain injuries.

Sales Kits/Folders

Healthcare professionals such as physical therapists as well as stroke survivors themselves were both the intended audience for marketing materials.

We used emotive words such as, "independence", "quality" and "movement" on the front cover to help recipients immediately recognize the benefits Tailwind could provide stroke survivors.

White papers, press releases and pricing guide information were necessarily inclusions, as well as a sales rep business card. Therefore a pocket folder solution was necessary to house all everything, yet keep it organized.

A targeted brochure would travel along with the support literature to help convey the benefits of Tailwind.