Hartman Executive Advisors: Rebrand

Hartman Executive Advisors is a management advisory firm that provides consultative services to the C-suite, with special consideration for how technology can foster client retention, improve employee productivity, promote growth and reduce the firm's susceptibility to risk.

Tagline Development

As a management advisory firm that specializes in technology consultation, it was critical that the target audience comprised of C-level executives understood that business issues such as employee retention, growth, risk, and marketing could all be enhanced by technology. However, getting the C-suite's attention required an identity program that didn't come across "techy", but instead, "business-oriented."

After successful completion of the Positioning Workshop and evaluating their customer's perspective, we took our Hartman colleagues on the name development journey and collaborated to arrive at "Hartman Executive Advisors". Combined with the new tagline, "Where Technology Gets Down to Business" and a corresponding boardroom logo, the triad position the firm exactly where they want and need to be.