Hartman Executive Advisors: Roadmap '11

Hartman Executive Advisors is a management advisory firm that provides consultative services to the C-suite, with special consideration for how technology can foster client retention, improve employee productivity, promote growth and reduce the firm's susceptibility to risk.

Email Marketing

In addition to print and online advertising, an email marketing campaign was also deployed weekly prior to the event. Each had a distinct subject line and called out a different benefit teaser in an effort to help drive online event registrations.

The design leveraged the brand elements from the new idenity program we created, as well as the event theme and illustration style we developed specifically for the Roadmap event.