Hartman Executive Advisors is a management advisory firm that provides consultative services to the C-suite, with special consideration for how technology can foster client retention, improve employee productivity, promote growth and reduce the firm's susceptibility to risk.
As the event host, it was important for the client to have a strong visual presence and stand out from the crowd.
We leveraged the brand elements we created in the identity program phase and combined them with custom illustration to develop a distinctive exhibit and display for Roadmap '11. It included a tall, free-standing banner, an interactive map that corresponded with the "Where Do You Want to Go?" theme and print materials for takeaways.
Combined with the 3-D directional signage, it was clear that Hartman Executive Advisors was a prominent player in the day, as well as an industry thought leader.