Packaging Design
Through our initial consultation, we determined that Healing Hands' strongest growth opportunity was its On-Site Chair Massage Service, offering 10-minute seated massages in office, special event and trade show settings. We narrowed down the potential target audiences for this service to three: Human Resources managers, event planners, and health care providers/facilities.
Given Healing Hands' limited budget, needs and goals, we deemed it best to create a high-quality package for strategically targeted recipients, rather than producing a large quantity of pieces for general distribution.
This package took the form of a "relaxation kit" - a small box containing a branded ceramic mug, selection of teas and customized checklist. An introductory note from Healing Hands' owner and president was tailored to specifically address each of the three targeted audience segments, and a cool, relaxing color palette is reinforced in all the elements as well as the box wrapper.
We were able to add gift certificates, notecards and new business cards to the press sheet, providing the client with a suite of coordinated print materials for this campaign. Relaxation kits are being hand-delivered on a weekly basis to selected prospects.
