Insurance, Inc. is a provider of commercial and personal insurance products and services to help protect its clients from risk, loss and harm.
With so many insurance companies, our challenge was to create a memorable identity program that would also convey the unique value proposition Insurance, Inc. provides its clients.
After successful completion of the Positioning Workshop and audience interviews, we had a positioning statement that served as the foundation for creative development. From it we extracted key concept words such as "responsive" and "proactive" as well as "knowledgeable". They served as a catalyst for the custom illustration of an owl — an icon for wisdom and knowledge, and known for its agility and ability to see nearly completely 180 degrees. That offer quite a perspective!
The logo and tagline, "With knowledge comes foresight" combined with a classic serif typeface to create a distinctive identity program and message.