IZI Medical Products: Rebrand

IZI Medical Products invents, develops, manufactures and distributes internationally its innovative products that increase speed and improve accuracy across CT, Image Guided Surgery, Mammography, MRI, Nuclear Medicine, Radiation Therapy, Urology and x-Ray.

Promotional Material Design

IZI attends numerous trade shows throughout the year and needed a strong presence to launch its new brand, and gain exposure from the show attendees, who were by and large, prospective clients and/or purchase influencers.

For convenience and fun factor, we created a small purple translucent box that had IZI's logo silkscreened on the outside. The product catalogs we designed were inserted along with product samples. The snap closure made the presentation professional, special, and functional for recipients who were traveling back to their home state.

The client called us from the event to tell us that the boxes, booth and materials were a hit, so much so that recipients were lined up at IZI's booth the next morning to receive the box they hadn't gotten the previous day.