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JDL Electric Co.: Rebrand

Small & Middle Market Businesses

JDL Electric Company is a commercial electric company that offers new construction, design/build, parking lot and security lighting, tenant fit ups, fire alarm systems, generator installations, alterations and renovations.

Sales Kits/Folders

The purpose of the sales kit was to create a piece that the field guys could hand to property managers and/or tenants to reinforce that if/when a new electrical need arose, to call JDL Electric.

The client provided its own imagery (as shown on the inside of the piece). We called attention to key words such as "design/build", "install", "renovate" and "generate" to reinforce the scope of services JDL can provide.

A 3-panel fold out was deemed necessary to help tell the full story and show the necessary examples. The front cover was kept intentionally dark and shows a hand flipping a switch. The adjacent text is the tagline, "Don't leave your business in the dark." By contrast, the inside of the folder is bright and showcases the company's logo, business card and stationery cover letter.

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