JDL Electric Co.: Rebrand

JDL Electric Company is a commercial electric company that offers new construction, design/build, parking lot and security lighting, tenant fit ups, fire alarm systems, generator installations, alterations and renovations.

Stationery/Identity Program Design

It's not often that it makes sense to print on both sides of one's letterhead, however JDL Electric Company was a prime example of this rare and strategic example.

The logo we created was comprised of diagonal stripes (beams of light) that alternated from yellow (illuminated) to black (in the dark). We enlarged these beams and printed them as a full bleed image on the back of the letterhead so that from the front, the light would shine through and further reinforce the company's services, and differentiate it from the pack of electrical contractors.