JDL Electric Company is a commercial electric company that offers new construction, design/build, parking lot and security lighting, tenant fit ups, fire alarm systems, generator installations, alterations and renovations.
Targeted to property managers, construction companies and architecture firms, our objective was to create an online presence to further promote brand awareness and visibility, and reinforce JDL as a commercial electrical contracting company to help reduce residential inquiries.
We leveraged the newly created logo and brand elements to establish a customized Flash sequence to convey the essence of JDL's services. Beyond the initial animation, the site turns into a very functional, easy-to-navigate user experience. The understated design successfully reinforces JDL's positioning and internal business culture.