JHU Children's Center: Marketing Materials

As the pediatric hospital at Johns Hopkins, Johns Hopkins Children's Center brings the collaborative multi-disciplinary might and expertise of this venerable institution to bear in treating every child that crosses its threshold. Hopkins Children's is among the top children's hospitals in the nation.

Promotional Material Design

Cancer and other diseases that jeopardize children's health don't discriminate by gender or race. We utilized this knowledge as the concept for the T-shirt art by creating illustrative faces of both boys and girls and repeating them in a heart-shaped pattern with an alternating color palette.

The shape conveys the notion that, together, we can accomplish great things, making the point that with individual sponsorship support, the Center can save children's lives. By intentionally placing the Children's Center logo in the center of the heart, we reinforced the loving relationship between the Center and their patients and how the Children's Center makes hope possible.

We leveraged the T-shirt design and created a button to be worn during the Radiothon as well.