Nexion Health Management: Rebrand

Nexion Health Management owns and operates 42 affiliate skilled nursing facilities (campuses as we've renamed them) in Colorado, Texas and Louisiana. Short-term care, long-term care as well as rehabilitation services are all provided.

Logo Development

Nexion came to us with an existing name and logo. They were primarily interested in using our services to create the organization's sales materials. However, after conducting the initial research and strategy phase, as well as a brand audit, we determined that the logo needed some refinement to better support the desired brand perception, as well as print and online reproduction best practices.

The revision included typography, color and changes to the overall shape of the logo, removing the previous "Saturn-like" rings, and making it more heart-shaped to convey the concept of "care."