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One of the action plans that came out of the strategic marketing plan was to determine viable outlets for Reference Point to target their promotional efforts. Specifically, we identified the NSNA whose members tally over 40,000 nationwide.
The Association offers sponsorship opportunities to companies who wish to target NSNA members. We took advantage of this targeted situation by creating a 4x9 stuffer to be inserted into a new member mailing kit. We also created a print ad on behalf of the client.
The conceptual direction included dominant typographic usage of the word, "style" and including with it a footnote to clearly suggest how the product can help nursing students during term paper crunch time.