Reference Point Software: Rebrand

With a focus on simplicity, accuracy and friendly customer service, thousands of students and instructors have found Reference Point Software the easiest way to ensure that their APA and MPA papers are formatted correctly.

Packaging Design

We leveraged the brand components (logo, color, typography, messaging, etc.) we had already developed for the client and incorporated them into a transparent clamshell holder so the product could be easily identified by students wandering the bookstore aisles in search of a wonderful writing and formatting tool.