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Reference Point Software: Rebrand

Healthcare & Education

With a focus on simplicity, accuracy and friendly customer service, thousands of students and instructors have found Reference Point Software the easiest way to ensure that their APA and MPA papers are formatted correctly.

Promotional Material Design

We leveraged some of the brand elements we had already created for Reference Point Software to reinforce its message in a targeted promotional material design offered by NSNA (National Student Nurses Association).

The "Val-Pak" like direct mail design went out to approximately 50,000 student nurse members who would see the 2-side promotion that positions the founder of Reference Point Software in their same shoes back when he was a student nurse fighting with writing his papers in APA format. He offers NSNA members a discount on his version of a student nurse "survival kit."

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