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Reference Point Software: Rebrand

Healthcare & Education

With a focus on simplicity, accuracy and friendly customer service, thousands of students and instructors have found Reference Point Software the easiest way to ensure that their APA and MPA papers are formatted correctly.

Tagline Development

The tagline, " For papers that are always in style" has a double meaning, yet both interpretations support what the product does — properly format references, citations and footnotes.

The new identity differentiates the company and gives the audience an opportunity to perceive Reference Point Software in a more sophisticated light than the original identity and corresponding visual elements. Now, the company's excellent product is reinforced by a more appropriate identity.

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