Reference Point Software: Rebrand

With a focus on simplicity, accuracy and friendly customer service, thousands of students and instructors have found Reference Point Software the easiest way to ensure that their APA and MPA papers are formatted correctly.

Website Design

When we first started working with the client, we created a website that supported the brand elements we created after successful completion of the strategy phase.

In an effort to update it over the years, the client started to "tinker" with it himself and wound up with a site that no longer supported the brand positioning or personality it desired.

We had the opportunity to engage the client in focus groups, which subsequently led us to create version two of the site — a new and improved and search engine optimized upgrade to help boost leads and provide a return on investment.