Risk Management Councill, named after founder, Nancy Councill, offers its clients a complete commercial insurance solution including, property & casualty brokerage, risk management and third party administration services.
We capitialized on the Client's core brand elements including the dominant "X" shape to carve up the home page into quadrants.
Each represented one of the Client's primary lines of business. When a user rolls over the quadrant, the text in the middle of the page changes to let him/her know the details of what's included in that section.
If the user chooses to click on a section, he/she will be taken to a landing page that provides "if versus then" scenarios similar to those described in the brochure project, as well as a button for "tips" and testimonials.