Sports Her Way provides womens sporting equipment, sports wear and team wear for lacrosse, field hockey, basketball and swimming.
Advertising
We had already created icons for use in the table of contents for the lacrosse catalog, so we created an advertisement that leveraged these same symbols, but did so in a "MadLibs" type of solution.
We created a story from the perspective of a female athlete and key words were replaced with these line art illustrations of a stick, whistle, t-shirt, glove, etc.
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