Sports Her Way provides womens sporting equipment, sports wear and team wear for lacrosse, field hockey, basketball and swimming.
We leveraged the brand we established for the field hockey catalog and continued to position Sports Her Way as a high quality retailer, focusing this time on lacrosse equipment and apparel in two themed catalogs: Confidence and Commitment.
Consistent treatment of product descriptions and large, dynamic photography allows the audience to clearly distinguish merchandise and see each product's characteristics, color and quality.
In the first lacrosse catalog, we also included a feature article introducing Sue Heether, 2001 U.S. Women's Lacrosse World Cup Championship goalie and Sports Her Way President, demonstrating her commitment to the game and her credibility as a purveyor of lacrosse (or female athletic) goods. In the second catalog, we used a fold out page to effectively accommodate a larger inventory of sticks than were available the previous season.
This solution also leant itself well to referees who rely on Sports Her Way for U.S. Lacrosse approved equipment. We purposely kept enough flat sheets of the stick inventory to be laminated and distributed to the referees. They served as a nice gift as well as a subtle reinforcement that they can rely on Sports Her Way.