T. Rowe Price: Marketing Materials

Headquartered in Baltimore, Maryland, T. Rowe Price offers a full range of investment strategies for individuals, financial intermediaries, and institutions.

Advertising

We devised a campaign based a series of lesser-known facts about the entire fund family and just how consistent a player T. Rowe Price is in the industry, especially when compared to many of its competitors.

The campaign relied on very large and bold, yet still well styled, typography that conveyed as fact-driven and believable versus overly promotional. The ads were targeted to industry referral sources and third party distributor audiences.