Headquartered in Baltimore, Maryland, T. Rowe Price offers a full range of investment strategies for individuals, financial intermediaries, and institutions.
We were approached to design a holiday card targeted to any of T. Rowe Prices existing and prospective clients, shareholders and business partners. We wanted to instill in all card recipients that everyone should look forward to what lies ahead in the New Year including hope, peace, prosperity, joy, unity, happiness and freedom (especially following the market’s rebound from the post-9/11 events and global conflicts).
The best way to get people feel compelled to read this message was to make the experience textural by embossing a typographic panel comprised of these words on a very heavy weight paper. The company's corporate blue color was used for branding purposes while a very simple type and logo treatment were the sentiment inside.