The University of Maryland School of Law was established in 1816 and began regular instruction in 1824. It is the third-oldest law school in the nation, but its innovative programs make it one of the liveliest and most dynamic today.
This piece was targeted to select Law School donors, many of whom belong to the Baltimore Metropolitan area law community. The objective was to invite them to an exclusive preview event of the new law school complex.
Due to the irony of holding a black tie event at a construction site, we envisioned a tongue-in-cheek approach. Familiar legal jargon is playfully woven into body copy communicating both gratitude and event details. Commonplace construction signage serves the dual purpose of visually representing the evening's agenda and addressing the building's work in progress state at the time of the event.
It recieved honors from the American Advertising Association with an ADDY Award.