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Urban Cellars: Rebrand

Small & Middle Market Businesses

Urban Cellars is a wine shop run by a passionate team who has brought some very unique gems from around the world for the local Baltimore market.

Tagline Development

Given the location of the store, most customers would come from nearby tower residences or business folks within walking distance looking to pick up a bottle of wine for dinner after work. Therefore, "Local Libations" seemed an appropriate tagline to round out the identity program triad.

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