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Those who jump head first into design without a marketing strategy may wind up with something that looks good, but won’t necessarily resonate with the intended target audience or get the desired return on investment. Why? Because it lacks a distinct brand “voice” that has been built on a sustainable market positioning.
”Dina and her team brought a unique approach to our rebranding process in a strategy session they call a ‘positioning workshop.’ While there were initially some doubts about the process and in the workshop's efficacy, the outcome was excellent and we are very pleased with the finished products. The workshop provided a deliberate path, which focused our many views and perspectives, while leading us toward our new firm brand and, ultimately, positioning in our industry marketplace. Dina was incredibly responsive throughout the rebranding journey from initial concepts to the official launch.”
- Krysta Huxford
Director of Marketing & Business Relations, Davis, Agnor, Rapaport & Skalny