At Incite Creative, We Use Marketing Strategy to Fuel Creative Solutions
Those who jump head first into design without a marketing strategy may wind up with something that looks good, but won't necessarily resonate with the intended target audience or get the desired return on investment.
Before we put pencil to paper to sketch a new logo or design a new website, for example, we encourage our clients to invest a little more time upfront to make sure the creative solution is based on a solid strategic foundation. To develop an effective marketing strategy we recommend the following chronology:
- Facilitate an Internal Marketing or Positioning Workshop
- Conduct External Audience Interviews/Marketing Focus Groups
- Develop a 12-18 Month Strategic Marketing Plan
- Leverage the Strategy to Implement the Plan and Create the Brand Touch Points
- Produce the Brand Touch Points (print, program, fabricate)
- Evaluate the Results/Initiate CMO Role
With such a plan in place, our creative solutions not only look good, but also get the job done.
To see samples of our marketing strategy in context, check out our graphic design portfolio.
