Those who jump head first into design without a marketing strategy may wind up with something that looks good, but won't necessarily resonate with the intended target audience or get the desired return on investment. Why? Because it lacks a distinct brand "voice" that has been built on a sustainable market positioning.
Before we put pencil to paper to sketch a new logo or design a new website, for example, we encourage our clients to invest a little more time upfront to make sure the creative solution is based on a solid strategic foundation. To develop an effective marketing strategy we recommend the following chronology:
With such a plan in place, our creative solutions not only look good, but also get the job done.