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Although traditional print media has been hurt by the dominance of digital media, the need for media planning and buying is still ever- present. In fact, having a specialist who can help you navigate the complex landscape of media options, inventory, ad placements, be it online or offline, radio or TV, and negotiating pricing is more important than ever.
Why Your Social Media Shouldn't Be Turned Over to an Intern
Many businesses have the dilemma of deciding who the best person is to manage their day-to-day social media content. “Give it to the intern. She ...
5 Subject Line Secrets for Maximizing Your Email Marketing Open Rates
Email Marketing: Maximizing Your Open Rates
If you’ve ever launched an email marketing campaign, you’ve probably experienced something similar to the following scenario ...
Give Your SEO a Boost With a Smart Social Media Strategy
It used to be that social media sites were solely used as fun places to share thoughts, idle tidbits and photos or videos with old ...