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Although traditional print media has been hurt by the dominance of digital media, the need for media planning and buying is still ever- present. In fact, having a specialist who can help you navigate the complex landscape of media options, inventory, ad placements, be it online or offline, radio or TV, and negotiating pricing is more important than ever.
Target Your Audience Better by Building a Customer Persona
8/8/2018 12:00:00 AM EDT
a week ago
When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.
In short — who the heck ...
How to Make Competitive Intelligence Your Competitive Advantage
6/16/2018 12:00:00 AM EDT
2 months ago
We’re consistently amazed at how many business owners admittedly don’t know who their competition is, or go to the other extreme and claim ...