If your marketing message has been determined by just a handful of decision makers or quickly sketched out on a napkin, the time and money you spend going forward may be for naught.
Your brand is only as strong, positive, or accurate as its perception — both internal and external. Pushing a message out to your target audiences that has not first been weighed in on by your sales team will quickly become diluted. Our marketing workshop allows the sales force and other team members to participate in the process of developing a unique value proposition that they can fully support. This process is the first step in creating a sustainable brand and positioning you as a contender in the marketplace.
Take the first step to success! Call 410-366-9479 ext. 2# to schedule a "Full-Bodied" Positioning Workshop for your company or organization. If you're an entrepreneur and/or on a limited budget, consider our "Positioning Lite" option and register online.
It's easy to get mired in the day-to-day, tactical necessities that come with running a business. Let's face it, work needs to get done and clients need to stay happy. In doing so, however, it's easy to lose sight of the big picture.
Incite Creative can help you regain focus. Our interactive 3-hour marketing workshop is the first step toward answering the following questions:
If you think you already know the answers to these questions, think again. In today's competitive marketplace, resting on overused phrases such as, "full service" and "quality customer service" as your points of distinction aren't going to cut it.
Incite Creative can work with you and your internal team to build a customized, solid foundation upon which your brand message can be built. Register today!
We often hear, "I just need something for my sales team to hand out to prospects. Can we forego the marketing workshop for now and come back to it later?"
You only have one chance to make a great first impression, and even the greatest sales person has to deliver on what he/she is pitching. A consistent positioning statement, targeted to each intended audience, will improve the results you get from your brochure, website and other marketing materials. It will improve your close ratio and provide a far better return on investment.
To get your own Positioning Statement, call 410-366-9479 today, or register online today!