Many of our industry colleagues have had to close their doors as a result of economic hardship. The big ad agency model and reliance on mass media and traditional advertising has caused many local firms to merge or dramatically downsize.
At Incite Creative, we are still going strong due in large part to our strategic process and targeted approach. Coupled with a tenacious and talented team of marketing consultants, creative designers and strategic partners who are ground in best practices but open to innovation, the firm is well-positioned for long term success.
Our team is led by Dina Wasmer.
As President of Incite Creative, Inc., Dina’s primary role is strategic, facilitating positioning workshops, audience interviews and leading marketing plan development. In addition to garnering and managing client relationships, she also provides creative oversight to her team of talented designers, writers and social media wizards, alongside her diligent project manager.
Dina’s knowledge of and experience in the healthcare and higher education industries is an asset to Incite Creative and to our clients. A testament to her value in this area is our company’s returning client base within these industries. Our clients welcome her perspective and value her insight.
Before graduating from Loyola with a major in Communications and a minor in Fine Art, Dina interned at The Daily Record and All Types, creating ads, setting type and doing paste-up for the newspaper. During her senior year, she worked in Loyola’s Public Relations office designing invitations to alumni events alongside more seasoned professionals. Her passion for visual communication grew which prompted her to pursue a design career full time while attending graduate school to hone her skills.
In 1993, Dina landed the title of Publications Director at Johns Hopkins School of Public Health to primarily manage the production of the monthly newsletter and help publicize School events. During the course of her four years at the research school, Dina was able to apply her graduate school knowledge on a regular basis, propelling her to more complex responsibilities such as facilitating a workshop on communications standards, managing the design and production of the annual magazine, creating departmental viewbooks and identity programs, and managing the School’s annual publications budget.
In 1997, Dina sought new challenges and assumed the role of Art Director at Callahan & Company, a Baltimore-based Marketing Communications firm. Her main accounts included Coca Cola Fountain, EarthShell Corporation, Hearn Kirkwood, U.S. Foodservice, Columbia National Real Estate Finance, and The Learning Company. Dina was also responsible for many of Callahan & Company’s self-promotional campaigns, as well as both internal and external work comprised of logo development, collateral, annual reports, packaging and website design.
Shortly after leaving Callahan & Company in 1999, Dina co-founded Incite Creative with friend and fellow UB alumn, Carl Cox.