Client
Sports Her Way
National sporting equipment and apparel company, serving clients via mail order, an e-commerce site and a Maryland-based retail store.

Audience
Primarily female field hockey players, ages 8-18, and secondarily their male and female coaches, ages 25+.

Marketing/Business Objective
Increase visibility, awareness and revenue through the introduction of a new brand and a series of themed catalogs. Newly position Sports Her Way as the preeminent resource for field hockey equipment and apparel.

Creative Strategy
We emphasized the company's identification with its audience and its commitment to their athletic pursuits by focusing the solution around dynamic photography of real players in game situations and motivational copy to support the Teamwork theme. Equipment and apparel descriptions combine effectively with large product photography to give the audience a clear sense of each object's attributes. The size, format and paper further differentiate Sports Her Way from their competition, positioning them as a high quality retailer. We utilized extra space on the press form by including a postcard series to be used throughout the year.

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