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Healing Hands Therapeutic Massage next case study >  

FINANCIAL SERVICES
Allfirst Bank
Brown Capital Management
Calvert Investments
Chesapeake Corporate Advisors
Columbia National Real Estate Finance
Grabush, Newman & Company, P.A.
Great Oak Lending Partners
Legg Mason Wood Walker, Incorporated
M&T Bank
T. Rowe Price

HEALTHCARE/EDUCATION
Advolink (formerly Primaryimmune Services)
Autism Society of Johnson County, Kansas
GBMC
> Healing Hands Therapeutic Massage
     Positioning
     Stationery Package
     On-Site Chair Massage Promotion
Home Phlebotomy & Nursing Services
Johns Hopkins Children’s Center
Johns Hopkins School of Public Health
School for Photographic Studies in Prague
University of Baltimore
University of Maryland School of Law
Willowbrook Psychotherapy Services

Additional Business-to-Business
Advanced Professional Consulting, Inc.
American Institute of Graphic Arts
Anne~Tisdale Direct, Inc.
Argus Group
Armstrong Studio
Baltimore Convention Center
Barton-Cotton
BITHGROUP Technologies, Inc.
Gamma Graphix
Hersch/Lauren
JDL Electric Co., Inc.
MacKenzie Cushman & Wakefield Alliance
Rainbow Lithography of Maryland
Sodexho
The Greater Baltimore Committee
The Whiting-Turner Contracting Co.

Additional Business-to-Consumer
Best Buddies Maryland
Church of St. Michael & All Angels
Clingons Activewear
Elect Mary Washington Campaign
Engineers Club of Maryland
Future Stars Lacrosse Camp
Growlers of Gaithersburg
International Social Service, USA Branch
Kelon, USA
Moveable Feast
Narcissus Salon
Nelson Coleman Jewelers
Office Valet
Reference Point Software
Roland Park Security Consulting
Spirits of Mt. Vernon
Sports Her Way
 

POSITIONING
Marketing Action Plan Workshop
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Healing Hands Therapeutic Massage is a small, local company that has incredible potential for growth and success. Like many entrepreneurial efforts, Healing Hands initially found the concept of narrowing as scary and counter-intuitive to generating brand awareness. However, through Positioning and a Marketing Action Plan workshop, we were able to determine how best to target their services and outlined a strategic plan of creative development and means of distribution to help the company get the most bang for their buck

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