Client
University of Maryland School of Law, Development Office
Nationally recognized law school located in downtown Baltimore, Maryland.

Audience
Select Law School donors, many of whom belong to the Baltimore Metropolitan area law community.

Marketing/Business Objective
Invite donors to an exclusive preview event of the new law school complex.

Creative Strategy
Due to the irony of holding a black tie event at a construction site, we envisioned a tongue-in-cheek approach. Familiar legal jargon is playfully woven into body copy communicating both gratitude and event details. Commonplace construction signage serves the dual purpose of visually representing the evening's agenda and addressing the building's work in progress state at the time of the event.

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