Best practices for websites, search engine optimization, email marketing and social media will all be addressed during the presentation. Ms. Wasmer will walk attendees through a trademarked 5-step process that will provide the insight and tactical measures needed to start seeing positive results from organization's 2012 marketing efforts. Participants are encouraged to submit their URL in advance along with their two top competitors. This information will be used to generate an analytics report to let guests know how their online brand measures up.
"We participated in DMAW's Annual Bridge to Integrated Marketing & Fundraising Conference last year and had the opportunity to meet a number of participants who were curious to learn how to better convey their nonprofit organization's mission online, and see results from their efforts," says Dina Wasmer. "When DMAW asked us to speak at its upcoming luncheon, the topic of online brand building seemed like it would be well-received."
To attend the event you can register online or call 703-689-3629 to learn more about DMAW.
Dina Wasmer is President of Incite Creative, a marketing and graphic design firm that provides brand-building services for financial services, insurance, education and non-profit organizations in Maryland, DC and Virginia. For more information, log onto www.incitecreativeinc.com or contact email@example.com.