As an extension of the Foundation’s multi-year, multi-million dollar initiative to design, build, equip, and staff new or renovated libraries, books are being collected in honor of Read Across Maryland month and will benefit students between the ages of 3-14.
Incite Creative, a leading marketing and graphic design firm that specializes in assisting nonprofits, created the Library Project’s multi-color logo that represents books and the urban landscape. At the onset of the project, the firm conducted focus groups with age-appropriate children and their parents to help provide the strategy for the logo and other brand enhancing elements, including print and electronic invitations, book marks, book plates, signage and other marketing collateral. Incite Creative is also an active member of the project’s advisory committee.
“We’re honored to play a role in such an important and worthwhile endeavor,” says Incite Creative President, Dina Wasmer. “To see the logo and brand elements leveraged and extended into the architecture of the physical and interior spaces is very rewarding because it adds an extra level of visibility and timelessness to our contributions, and for us, that’s the cherry on top of an already fun project. Participation in the Book Drive was a natural next step in our journey with the project.”
Please visit http://hjweinbergfoundation.org/ to learn more about The Harry and Jeanette Weinberg Foundation. For more information about the Baltimore Elementary and Middle School Library Project and to support the book drive, visit http://www.baltimorelibraryproject.org/.
ABOUT INCITE CREATIVE (www.incitecreativeinc.com)
Now in its twelfth year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 2# or email@example.com.