Statistics show that 1 in 3 girls and 1 in 7 boys are sexually abused before the age of 18. Furthermore, in 95% of reported cases, the abuser is someone the child knows and trusts. Founded in 2004 by Baltimore businessman Kenneth Smith, The RAACE Foundation’s primary purpose is to educate — educate parents, children, and those who serve them — all in an effort to protect them from becoming one of these staggering statistics. In an effort to build upon the Foundation’s existing brand awareness and put a “circle of trust” exercise into every parent’s/caregiver’s hands, Smith and Executive Director Brad Brickel reached out to Incite Creative to help further their mission.
“Over the past ten years, we have been working hard to situate The Race Against Abuse of Children Everywhere Foundation in the public eye,” states Smith. Every September we take a strategic look at the organization, specifically aligning our discipline and values with our needs and goals to understand our next step. The result this year was that in order to get to the next level, we needed a fresh look at The RAACE Foundation; one from the outside - with more experience in marketing and social media skills, one that could support and understand our core beliefs and core markets. After meeting with Dina Wasmer and her Incite Creative colleagues, the one thing that stood out was their ability to listen. They offered solutions and said that they could help without an extensive sales pitch. Simply put, we understood right away that they heard us loud and clear. They know our market and how to reach it. Their experience speaks for itself and we are very excited to get started. We are looking forward to a long and storied relationship.”
As the Foundation’s outsourced Chief Marketing Officer (CMO), Incite Creative will kick things off by launching an Annual Fund campaign, then develop and implement a strategic marketing plan for 2013 that includes tactics for building ambassadors who are willing to take part in The RAACE Foundation’s “Time to Talk” program.
"We’re fortunate to work with a number of child-serving organizations, including schools, autism awareness initiatives, and child advocacy organizations”, states Wasmer. “Therefore when we were first introduced to The RAACE Foundation, we were excited and confident that we could play a pivotal role in helping this worthwhile organization succeed. After meeting with Kenneth and Brad, my colleagues and I absorbed their passion and tenacity to drive child sexual abuse out of the shadows, and are honored to be part of their team.”
For more information about contributing to The RAACE Foundation or to obtain your free copy of the “Time to Talk Parent’s Guide,” go to: www.raace.org.
ABOUT INCITE CREATIVE (www.incitecreativeinc.com)
Approaching its 13th year in business, Incite Creative is a marketing and graphic design firm that specializes in strategic positioning, brand development and creative implementation services for Mid-Atlantic, small-to-mid-sized companies and organizations that have regional, national and international reach. For more information, log onto http://www.incitecreativeinc.com or contact Dina Wasmer at 410-366-9479 ext. 101 or firstname.lastname@example.org.