For Primaryimmune Services, Inc., a commercial subsidiary of the Immune Deficiency Foundation, Incite Creative is undertaking an entire brand-development effort that includes a new name and corporate identity, Web site, and collateral materials. The new company was created to link patient advocacy groups with better rare disease care through clinical trial development, direct-to-patient therapeutic distribution, and disease state management services.
“Two crucial elements in successfully marketing a company are brand development and strategic positioning…it is where the creative and strategic elements of marketing come together. When we decided to embark on a re-branding process, Incite Creative was the obvious choice as it understood how to implement these marketing tools in a manner that was consistent with our corporate goals,” says the marketing director of Primaryimmune Services, Inc. “We retained the Incite Creative team to help spearhead the branding process and the launch of our new corporate identity because the firm truly embodies the one-stop-shop mentality…from targeted marketing, to brand development, to logo design.”
For the Greater Baltimore Committee, Incite Creative is developing a membership kit, capabilities brochure, and diversity outreach materials that will present the 55 year-old business advocacy group as the corporate and civic leader with solutions to the problems affecting the region's competitiveness and viability.
For M&T Bank’s Investment Group division, Incite Creative is developing a sales kit that assures employers that they can rely on M&T to provide their company with the most appropriate retirement plan. With extensive financial services experience including prior work with Allfirst Bank, Incite Creative was a sound choice for M&T’s communications design needs.
“We continue to work with exceptional people in some of the most respected companies and organizations in Maryland,” says Dina Wasmer, president of Incite Creative. “The level of business activity is certainly picking up in the region and it’s great to see the opportunities it’s bringing.”
About Incite Creative, Inc.
Incite Creative provides financial services, health care, and non-profit clients with strategic and creative marketing solutions that garner a return on investment. With its proven methodology for objective setting, audience identification, and ability to create the right delivery mechanism for customers’ marketing communications, Incite Creative is a partner in supporting sales and enhancing brand value. The company most recently received honors from the Art Directors Club of Metropolitan Washington and the Advertising Association of Baltimore. For further information see www.incitecreativeinc.com.