“While the LGBT community has unique needs, the process for marketing to them is universal,” says Dina Wasmer, president of Incite Creative. “All groups get formed around some common interest and reaching them requires an understanding of that interest as well as what motivates them.”
Two new clients are in the legal industry. For both The Michele Zavos Law Firm and HPK, Incite Creative is developing strategic marketing plans and supportive components to solidify the firms’ positions a resource for same-sex couples who need advice on adoptions, estate planning and what they can do with the dissolution of a relationship. Another client is Moveable Feast, a non-profit that provides meals, grocery shopping and nutritional counseling to homebound people living with HIV/AIDS. For this group Incite Creative provides various print and Web services to support its fundraising and other events.
Statistics from 2006 indicate that the LGBT market in the U.S. is worth $660 billion, according to emarketer.com.
About Incite Creative, Inc.
Incite Creative is a marketing and graphic design firm that provides strategic and creative solutions. With its proven methodology for objective setting, audience identification, and ability to create the right delivery mechanism for customers’ marketing communications, Incite Creative is a partner in supporting sales and enhancing brand value.