Customized Sales Kits That Turn Heads & Turn a Profit
Does your inventory of marketing materials include a folder with two 4" pockets on the inside? If so, you’re not alone. You’re also not the first or the last to stuff it with a hodgepodge of papers, brochures and anything else that you think the recipient might need, knowing full well they’ll never read it all.
The better solution is a customized sales kit that conveys your distinct personality and value, supports your sales team and their process, and has only the information your target audience cares about.
The most successful sales kits typically have the following aspects in common, while containing writing and design specific to your company or organization:
- Cover letter stating why the audience is receiving the kit
- Overview of who you are and your distinct product/service offering
- Clear communication about why the reader should care
- Only the information your audience will be most interested in
- Credible support (i.e. white papers, articles, awards, client list)
- Accessible contact information
When the information above is well organized with distilled messages and a clear call to action, you will convey your desired brand perception, create more opportunities, and close more sales.
For a FREE analysis of your sales kit and process, contact us today to schedule an appointment.
